According to the Journal of Global Business Management:
“Youth and amateur sports tournaments are fairly low-investment opportunities that small communities can explore, with large returns for the resources that are already present.”
To support this, attendees at a recent meeting of the National Association of Sports Commissions quoted returns on investment (ROI) as high as 50-1. The total direct spending by non-locals during the two tournaments was $3.4 million. 56% of visitors participated in the tournament for the first time. Of those, 28% were also first time visitors to Traverse City. Looking into the specific actions taken by past attendees of the tournament, it was found that 74.2 % recommended the area to family and friends; 58.6% returned for an overnight visit/vacation; and 18.5% considered purchasing a second home or cottage in the area.